Choucair has been CEO of Omnicom Media Group since 2021, having first joined the company in 2006. In February 2024, TRKKN MENA, the group’s analytics, marketing, and cloud consultancy arm, became a premier partner on the Google Cloud platform. It plans to establish three companies in 2026: commerce tech-and-service company Flywheel, influencer marketing end-to-end solution CREO, and OmniGOV, which will consolidate all government media activities in Doha. Choucair is also a board member of the Advertising Business Group, Endeavor U.A.E., and IAB MENA.