Stroband has been in his current role since November 2023. Between January 2024 and March 2025, Mercedes-Benz Cars Middle East opened new showrooms in Saudi Arabia, the U.A.E., Mauritius, and Qatar. In April 2025, Mercedes-Benz Cars Middle East and Juffali Automotive Company signed an MoU with EVIQ focusing on building a high-power EV charging network across Saudi Arabia.