Global Meets Local – Top 50 Executives Regional Executives Heading International Companies
Rank: #25

Ashraf El-Afifi

Sector: Consumer Goods
Company: Henkel
Designation: President India, Middle East and Africa
Nationality: Egyptian
Headquarters: Germany
Local Headquarters: U.A.E.
El-Afifi has been with Henkel for 28 years in various roles, in 2011 he became the first leader from an emerging market to be promoted to the top management within Henkel. In addition to heading the IMEA region, he also heads Henkel’s Laundry and Home Care businesses in Latin America and Asia Pacific. Over the past decade, Henkel in the region has grown significantly to reach almost $2 billion in revenue in 2019. In November Henkel partnered with Dubai Municipality’s Children’s City to launch its first permanent Researchers’ World Science Lab for children.