Global Meets Local – Top 50 Executives Regional Executives Heading International Companies
Designation: Senior Vice President and Head of Market Area, Middle East and Africa
Nationality: Labaenese – Swedish
Local Headquarters: U.A.E.
With more than 21 years of experience at Ericsson, today Pharaon oversees 70 countries and 4,200 employees. The Middle East and Africa earned $2.9 billion in revenues for the business in 2019. Pharaon expects 5G network deployments to take off on a larger scale in 2020 and 2021, with total 5G subscriptions forecast to surpass 120 million by 2025. Ericsson and stc launched 5G in Saudi Arabia in 2019. Under Fadi’s leadership, Ericsson won the 5G network business of stc in Saudi Arabia, Etisalat in the U.A.E., Batelco in Bahrain, and Zain in Kuwait. Oman’s Ministry of Finance has signed an agreement with Ericsson to establish a center of excellence for advanced telecommunications technology and IoT.