Global Meets Local – Top 50 Executives Regional Executives Heading International Companies
Sector: Food and Beverage
Designation: Managing Director, Middle East And Africa
Headquarters: United States
Local Headquarters: U.A.E.
Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.