Global Meets Local – Top 50 Executives Regional Executives Heading International Companies
Designation: Managing Director, Middle East
Nationality: South Korean
Headquarters: South Korea
Local Headquarters: U.A.E.
Soo has been with Hyundai Mobis for 25 years. Before being appointed to his current role, he was head of the global pricing department at Mobis Parts in the Middle East. The company supplies automobile parts to more than 70 countries in the Middle East. Under his leadership, Mobis Parts developed a new strategy for the Saudi market in 2019, restructuring the parts supply chain to a retail-based model. One of Soo’s goals for next year is to stabilize supply for hybrid and EV vehicles.