Global Meets Local – Top 50 Executives Regional Executives Heading International Companies
Designation: Vice President, MENA
Headquarters: United States
Local Headquarters: U.A.E.
Mouchawar cofounded Souq.com in 2005, one of the region’s first ecommerce platforms, which became the largest ecommerce platform in the Arab world. In 2017, the cofounders sold the company to Amazon for a reported $583 million, which was at the time among the largest startup exits in the region. Under Mouchawar’s leadership, Amazon launched Amazon.ae in the U.A.E. in May 2019, and Amazon.sa in Saudi Arabia in June 2020. This year also saw the e-commerce giant launch an “International Shopping Experience” in the region, enabling customers in Bahrain, Oman, and Kuwait to order from Amazon.ae and have their good delivered to them from the U.A.E.