The Middle East’s Power Businesswomen 2021
Rank: #27

Melda Yasar Cebe

Title: Managing Director, Middle East And Africa
Nationality: Turkish
Company:Kraft Heinz MENA LLC
Sector: Food and Beverage

Cebe is a trained chemical engineer with 19 years of experience in FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has become the regional market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.