Founders: Bana Shomali, Wim Torfs
The Middle East’s 50 Most-Funded Startups
Rank: #34


Country: U.A.E.
Funding: $8 million
Investors: AddVenture and Emaar Industries & Investments
Founded In: 2013
Online marketplace for moving, home services and insurance
ServiceMarket, previously launched in 2013 as MoveSouq, provides quotes and online bookings for moving, home services, and insurance through a network of more than 200 partners. The company offers home services in the U.A.E, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain. In 2018, ServiceMarket secured $4 million in a Series B funding round, which it used to expand its offering in cleaning, car insurance, painting, maintenance and babysitting services. Co-founders Bana Shomali and Wim Torfs were both previously Mckinsey & Company consultants.