Merit Incentives provides loyalty, rewards, and gift cards infrastructure for enterprises. It serves more than 1,000 active clients globally, including Riyad Bank, Vodafone, adidas, Amazon, HSBC, Etihad Airways, Shell, Mubadala, and Air France, and partners with over 6,000 brands. In February 2025, it closed Series B financing round, led by Alistithmar Capital, with participation from Tech Invest Com and other strategic investors, alongside a venture debt facility from Stride Ventures, bringing its total funding to around $45 million. In January 2026, it acquired Synchro Marketing, an Australian sales incentives company for the automotive and oil & gas.