THE MIDDLE EAST’S
37. Sahl
Description: Digital household payment platform
Headquarters: Egypt
Date of Establishment: 2020
Founders: Abdullah Assal, Ibrahim Assal, Ahmed Othman
Sahl is a digital household payments platform that enables users to manage and pay for essential services, including electricity, telecom, water, gas, education, donations and other recurring household bills. Since its inception, it has processed more than 1 billion transactions and serves more than 30 million households across Egypt. The platform has surpassed 10 million app downloads and supports more than 500,000 POS terminals through its partners’ networks. The company is also expanding into the UAE.