THE MIDDLE EAST’S

35. Ziina

Description: Financial super app
Headquarters: UAE
Date of Establishment: 2020
Founders: Faisal Toukan, Sarah Toukan, Talal Toukan

Ziina enables individuals and businesses to send, receive, and manage money through a mobile app. Its offerings include peer-to-peer transfers, payment links, QR code payments, a payment gateway, Tap to Pay, and the Visa-powered Ziina Card. In 2026, it launched Ziina Violet, a subscription-based consumer product and enabled live Open Finance payments in partnership with Lean Technologies. In 2025, transactions processed through Ziina grew by over 200%. As of December 2025, the company had 342,100 active users and 550,000 app downloads in the UAE. To date, Ziina has raised $65 million in total funding.