Parakh assumed his role in 2024, leading a team of 900. Parakh spearheaded the integrated launch marketing strategy for the company’s portfolio expansion in the UAE and Internationally, contributing to FY2025 sales of $8.2 billion. Sobha City and Sobha Sanctuary were unveiled in 2026, with the former residential project marking the company’s $11 billion entry into Abu Dhabi. Collectively, these two projects’ media exposure resulted in a PR value of $3.4 million. Parakh started out as a management trainee at Sobha Group in 2017.