THE MIDDLE EAST’S
1. Caroline Takla
Designation: Marketing Manager
Company: Al Maryah Community Bank (Mbank)
Nationality: Egyptian
Country: UAE
Takla assumed her position in 2024, leading an internal team of nine, and an external team of 24 people. Al Maryah Community Bank (Mbank) launched a promotional campaign in April 2026 for its new app ‘Banky’, a UAE digital bank account made for the community with no minimum balance, availability of international transfers and Jaywan Card. Mbank has been partnering with various local entities, such as 7X, Air Arabia, and Network International, to drive adoption of the AE Coin, the first Central Bank of the UAE-licensed, AED-pegged stablecoin. Takla began her career as a digital marketing officer at Mbank in 2021. As much as 50% of the bank’s 2026 marketing budget is directed toward digital media.