Khoury assumed his current position in November 2024. He has led major project launches across global markets, including Brabus Island, Panorama by Elie Saab, Shoma Bay, R. Hills, and Arabian Ranche, overseeing a multi-million-dollar marketing budget. In 2026, he also directed the group’s global rebrand as a lifestyle-driven developer, contributing to $1.5 billion in revenue in 2024 and over $2.5 billion in 2025. The company operates more than 60 projects across over 19 countries and recorded $816.9 million in sales in the first quarter of 2026.