Atallah has been in her position since 2023. As of April 2026, in partnership with Schneider Electric and Jebal, Al Ahly Sabbour Developments launched the Sustainable Community Impact Program in Marsa Matrouh, providing clean water and solar energy to over 19,000 beneficiaries. In October 2025, the company launched the Iconic Tower in Oman through an integrated marketing campaign that led to a 25% increase in regional brand awareness, while helping it to achieve 101% of its annual sales target by February 2026. Al Ahly Sabbour Developments has 17 marketing team members.