Seddiqi joined the family business, founded as a luxury watch and jewelry retailer in 1950, in 2006. She is also the CEO of Seddiqi Holding’s Dubai Watch Week, which celebrated its 10th anniversary in November 2025 at an 18,580-square-meter venue inside Dubai Mall. This resulted in a 113% YoY increase in visitors at 49,000, and more than $18 million generated in PR value. Under Seddiqi’s marketing leadership, over 100 international collectors, six international collector clubs, and over 90 international brands were in attendance. Seddiqi is a board member of the Dubai Chamber of Digital Economy, and she sits on the advisory council for the American University of Sharjah.