Mokdad has led QIB’s marketing and brand strategy since 2011,overseeing an integrated portfolio spanning marketing, digital experience, sustainability and research. He has been involved in the launch and evolution of QIB’s mobile banking ecosystem, covering Retail, Corporate & SME, as well as underserved segments—driving adoption and accessibility. He has advanced a digital-first engagement model, with over 50% of retail sales conducted through digital channels. As of December 2025, the bank reported $60.7 billion in assets and $1.3 billion in net profit.