With more than 26 years of experience, Qannati leads a team of 12 people at Al Salam Bank. In 2026, he led the brand and communications direction for Al Salam Bank’s 20th anniversary campaign, “Written by You.” Qannati also supported the launch communications and market positioning of Al Salam Bank’s digital initiatives in 2025, including ASB Pay Business, the Al Salam Business App, digital investment products through the mobile app, and ONE App. ONE App achieved more than 63,000 downloads within its first year and provided access to more than nine banking products.