Aleisa assumed her current position in 2024, leading a team of 13. She has played a key role in elevating Gulf Bank’s brand presence, strengthening customer engagement, and supporting the bank’s brand value growth to $237 million. Aleisa most recently led the CSR driven “A Piece of Me” Ramadan campaign, a large-scale clothes collection initiative launched in partnership with Kiswa, collecting over 60 tons of clothes and earning a Guinness World Records title.