Al Mannaei has been the CEO and CMO since 2016. In 2025, following the launch of the AI-Driven Customer Acquisition & Optimization Engine in March, customer acquisition grew by 38%, and conversion rate by 30%. This was followed in July 2025 by the launch of an AI-powered unified customer intelligence platform, contributing to a 14% increase in retention, and in November, an AI-led omnichannel experience and personalization transformation, that boosted brand awareness by 20%. Al Mannaei also holds board memberships at Emirates Capital Investments, and Emirates Parkings, among others.