be’ah is in the third phase of its national strategy to advance sustainable waste management and resource recovery. The company aims to divert 60% of waste from landfills by 2030, expand energy recovery projects, and scale circular economy initiatives, while reducing daily waste generation per person from 1.2 kilograms to below one kilogram. Al Subhi has been in his role since 2020. He is also the chairman of Nama Power and Water Procurement Company.