The Middle East’s

10. Ibrahim Al Haddad

Company: Salik
Designation: CEO
Established: 2022
Headquarters: U.A.E.

In 2024, Salik expanded Dubai’s toll network to 10 gates, including two solar-powered gates, expected to reduce congestion by 10-16%. 11.9% of its waste was recycled, and 99% of transactions were paperless. Server virtualisation cut hardware use by 50%, saving 4.9 tCO₂e annually. The free Salik tag activation program for EVs granted over 17,000 exemptions in 2024. Al Haddad, CEO since 2022, also serves on the board of Al Wasl Club and Salik’s board investment committee.