In 2026, Almarai signed an MoU with the Regional Voluntary Carbon Market (VCM) to explore participation in carbon credit trading linked to its sustainability initiatives. In 2025, food waste diverted for animal feed rose 19.5% year-over-year, while recycled waste rose 16%. Beyti, Almarai's Egyptian subsidiary, began start-up of a biogas project in December 2025, converting waste into biogas and fertilizer; once operational, it will support over 80% of the zero-landfill target and yield more than 8,000 tons of fertilizer annually. Aljasser assumed his current role in 2026, following a two-decade tenure across Almarai's operations.