The Middle East’s

5. Ziad Manaseer

Designation: Founder & Chairman
Company: Manaseer Group
Established: 1999
Country: Jordan
Category: Family Businesses

In 2025, Manaseer Group launched a decarbonization plan for its 7.4 km² industrial complex, targeting net-zero emissions by 2040. Solar systems are installed at more than 85% of its operating fuel stations, while a 1.5 MW solar farm at the complex is expected to avoid around 1,400 tonnes of CO₂ annually. Its power plant treats and reuses wastewater to irrigate approximately 33,000 trees. Its ManaseerCrete cement substitute can lower production emissions by around 95% per tonne compared to cement.