THE MIDDLE EAST’S

17. Juffali

Chairman: Khaled Juffali
Established: 1936
Country: Saudi Arabia

Juffali operates across mobility, technology, engineering, and services. Its subsidiaries include Juffali Automotive Company—the exclusive distributor of Mercedes-Benz in Saudi Arabia, Juffali Commercial Vehicles, Saudi Business Machines (SBM), and Juffali Home Appliances Company. In 2025, the group expanded its regional presence by forming Generac Juffali Generator WLL in Bahrain—a 49%-owned joint venture specializing in power solutions and partnered with China's smart to introduce the electric vehicle brand in Saudi Arabia.