Chairperson: Abdullah Mohammed Juma Al Naboodah
Al Naboodah Group was founded by brothers Saeed and Mohammed Al Naboodah as a small shop trading in agricultural machinery in Deira, Dubai. Today, the group has diversified into multiple sectors, representing global brands such as Harley-Davidson and Peugeot. The group employs 10,000 people and comprises 15 companies with two main operating divisions, Al Naboodah Construction Group and Al Naboodah Commercial Group. The group launched its Smart Cities business at WETEX 2019. In October 2020, the group began a partnership with Israeli VC, OurCrowd, to invest in tech startups.