Al Hendi joined Rotana Media Group in 1995. The group has 400 music releases and holds over 100 music concerts and festivals annually. Al Hendi oversees 312 people. In October 2023, the Rotana Company received the largest contracts for outdoor advertising in the world. Al Hendi has 38 years of industry experience. Al Hendi was appointed president of Rotana Audio Visual in 2006, currently registered as Rotana Music Group, before being promoted to CEO.