Al Haddad joined the company as CEO in 2022. In H1 2025, Dubai’s exclusive toll gate operator, Salik, reported a 39.5% y-o-y increase in revenues to reach $415.9 million, and its core tolling business, recorded total chargeable trips of 318.4 million. Salik recorded a 74% growth in market capitalization at $11 billion by end 2024, a 170% increase from its September 2022 IPO valuation of $4 billion. As of October 30, 2025, its market cap surged to $12.3 billion. Also in 2024, it expanded its toll network from eight to 10 gates, which is expected to generate over $122.5 million in annual revenue. Al Haddad is Vice President of the Investment Company at Al Wasl Club.