Ben Haj Amor assumed his current position in October 2022. In Q1 2026, Al Baraka Group’s total assets exceeded $31 billion. The group had 600 branches across 13 countries, as of 2025. It adopted advanced alignment of AI, digital, IT, and cybersecurity across subsidiaries and strengthened asset quality, with gross NPA at 3%. Ben Haj Amor also serves as chairman of Albaraka Türk Participation Bank.