Founded by Saudi billionaire Alwaleed Bin Talal, KHC has a diverse investment portfolio of $19 billion as of 2024, across 18 sectors and has investments in X, Four Seasons, flynas, Citigroup, and BSF, among others. In October 2024, the Jeddah Economic Company, an associate of KHC, signed a $1.9 billion agreement with the Saudi Binladin Group Company to resume construction of the Jeddah Economic Company Tower. In 2024, KHC also invested $800 million into Elon Musk’s AI company xAI across its series B and series C funding rounds.