Fahd Hamidaddin has been the founding CEO and board member since STA’s establishment in 2020. In May 2025, STA signed 14 MoUs during the Arabian Travel Market 2025 with international hotel groups and travel platforms, including Accor, IHG Hotels & Resorts, the Radisson Hotel Group, Careem, Fazaa, and Booking.com. STA’s initiatives include 'Visit Saudi,’ ‘Saudi, Welcome to Arabia,’ the ‘Tourism Sector Accelerator’ program, and the Nusuk platform. Hamidaddin also chairs TOURISE’s executive committee, and sits on the executive committee of the World Travel & Tourism Council and the boards of the Tourism Development Council, SAUDIA, and Cruise Saudi, among others.