THE MIDDLE EAST’S

28. Imad Barrakad
Company: Moroccan Agency for Tourism Development (SMIT)
Designation: CEO
Nationality: Moroccan
Residence: Morocco
Category: Public Sector
Barrakad has been in his current position since joining SMIT in 2011. SMIT was created in 2007 as a dedicated entity for tourism investment in Morocco. In 2024, it reported 17.4 million tourists. In April 2025, SMIT partnered with Attijariwafa Bank. In the same month, it signed a partnership agreement with TAMWILCOM to support the digital transformation of Morocco's tourism sector. Barrakad previously worked at the National Office of Electricity and Drinking Water.