Charrouf has been with Jannah Hotels and Resorts since 2017 and assumed his current role in April 2023. As of June 2025, Jannah Hotels & Resorts operates a portfolio of more than 908 rooms and 118 villas across its properties in the U.A.E. In 2024, the company recorded over 500,000 guest check-ins. Charrouf spent 20 years in the hospitality sector, including roles at Mövenpick Hotels & Resorts and Millennium Hotels and Resorts.