Samawi assumed his current position in 2023. Emirates NBD Asset Management provides different investment solutions for its clients including pension funds, government entities, endowments, insurance companies, financial institutions, family offices, and distributors. The firm had $18.1 billion in assets under management in 2025, more than double compared to 2024. In 2025, the firm launched a private markets platform catering to UAE wealth clients in partnership with BlackRock, expanded into the pensions and end-of-service benefits segment in partnership with Fidelity International, and expanded the Saudi asset management franchise with three new funds, bringing gross inflows to over $2 billion into core products in both Saudi Arabia and the UAE.