Hamdan assumed her current role in 2022, with her responsibilities expanding in 2024 to include Central Eastern Europe. The region recorded a double digit CAGR over the past three years, driven by expansion into emerging North African markets and the establishment of innovation hubs in Dubai and Ankara focused on robotic-assisted surgery awareness. Hamdan has nearly 20 years of industry experience and has previously worked with Abbott, Novartis, Medtronic, and BD.