Cheikh-Lahlou has led Cooper Pharma as CEO since 2005, and became chairman in 2024. Founded in 1933, Cooper Pharma operates across EMEA and has over nine manufacturing plants including JVs, 15 labs across the region, and nine distribution centers across Morocco, and it exports 12% of its production. Among its healthcare partners are Pfizer, Almirall, Abbott, and Merck. Cheikh-Lahlou joined Cooper Pharma in 2000 as head of communication.