20 Women Behind Middle Eastern
Tech Brands 2022


2. Mona Ataya; Leena Khalil

Brand: Mumzworld

Category : E-commerce

Establishment : 2011

Nationality : Palestinian; British

Headquarters: U.A.E.

Ataya and Khalil’s Mumzworld platform, which connects 2.5 million users across the Middle East, secured $50 million through six funding rounds before being acquired by Tamer Group in June 2021. The e-commerce site sells more than 300,000 products for parents and children. It recorded its highest sales in 2021, at the same time as widening its presence in Saudi Arabia and the GCC.