In 2018, Saudi Arabia reopened its cinemas after a 35-year ban. Al Hokair established the muvi cinemas brand in 2019. Headquartered in Riyadh, muvi cinemas currently operates in 22 locations, with 205 screens across the kingdom. It plans to reach 60 locations by 2026. Al Hokair has also expanded vertically and invested in Saudi and Egyptian movie production, with the first movies due to be released by December 2022. He plans to produce 15-20 films per year by 2024.