Al Sharqi is the daughter of the Ruler of Fujairah, Sheikh Hamad bin Mohammed Al Sharqi. She founded her fashion brand in 2012, which operates online and offline in the U.A.E., Kuwait, and Saudi Arabia. Al Sharqi collaborated with Lebanese influencer and eyewear designer Karen Wazen in 2021. Their second collection was launched in spring 2022 and is available at Harvey Nichols and Bloomingdales, among other retailers. The brand’s designs have been worn by celebrities including Fan Bingbing, Zendaya, Khloe and Kourtney Kardashian, and Priyanka Chopra.