30 Women Behind Middle
Eastern Brands 2022


18. Maha Morley-Kirk

Brand: Fifteen Make Up & Beauty (Sub-brands: Pinky Goat & Eyecha)

Category: Beauty

Establishment: 2015

Nationality: Lebanese

Headquarters: U.A.E.

Fifteen Make Up & Beauty develops two ecofriendly eyelash brands: vegan eyelashes Pinky Goat and recycled Eyecha Lashes. Pinky Goat lashes are sold at over 3,000 points of sale worldwide, including Superdrug, Lifestyle, Faces, Boots, Nahdi, and Clicks, as well as online platforms such as Sephora, iHerb, Douglas, Namshi, and Noon. Eyecha Lashes were launched in 2021 and are now sold at over 2,000 points of sale. Both brands plan to expand to 10,000 locations by the end of 2023.