Bouguessa’s grandmother was a seamstress and taught her the basics of knitting and sewing. Bouguessa launched her namesake brand in Dubai in 2014. She designs three collections a year from her studio in Dubai Design District. Bouguessa’s designs are sold online and in Saudi Arabia, Kuwait, and the U.A.E. Her designs have been seen on celebrities including Beyonce, Priyanka Chopra, and Melissa McCarthy.