Benhalim founded her namesake jewelry brand in 2011 when she was just 17 years old. Her pieces have been worn by celebrities such as Kendall Jenner, Chrissy Teigen, Adriana Lima, Joey King, and Shay Mitchell. Her designs are inspired by architecture and her Middle Eastern roots. Benhalim has opened three stores in Egypt, with a fourth opening later this year. In 2020, Benhalim introduced a feature on her website that allows consumers to try on her pieces virtually.