Total funding: $193.25 million
Ride-hailing, delivery and payment platform
Founder: Noureddine Tayebi
Investors: BOND, Y Combinator, DN Capital, Quiet Capital, Endeavor Catalyst, Stanford Alumni Ventures (Spike Ventures), FJ Labs, other institutional, strategic and angel investors.
Headquarters: Algeria, Tunisia, Morocco
Date of establishment: 2017
Yassir, which means “easy” in Arabic, provides three core services: ride-hailing, food and grocery delivery, and financial services in six countries and 45 cities across Algeria, Morocco, and Tunisia, and parts of French-speaking Africa. It has more than 100,000 partners, including drivers, couriers, merchants, wholesalers, gig workers, and vendors, serving over eight million users. In November 2022, the startup raised $150 million in a Series B funding round. It plans to expand into multiple geographies within the EMEA region.