Naif Alrajhi Investment comprises over 30 companies across five countries in hospitality, F&B, mining, architecture, interior design, contracting, IT, manufacturing, and marketing. In February 2025, its subsidiary Phi Advertising partnered with Skyscale Media to launch Saudi Arabia’s first global media‑representation services company. In December 2024, it signed with Accor to open the Middle East’s first TRIBE and TRIBE Living in King Salman Park, Riyadh.