Established in 2004, Mobily serves 13.4 million mobile subscribers and nearly 300,000 fibre-to-the-home customers. In September 2025, it repurchased 2.5 million shares linked to its long-term incentive plan for $42.5 million. Total assets stood at $10.7 billion as of the third quarter of 2025, with e& holding a 27.99% stake.