Mohamed and Karim lead Misr Italia Properties and People & Places with land banks of 7.1 million square meters and 1.94 million square meters, respectively, spanning residential, commercial, and hospitality projects, across key areas including New Cairo, West Cairo, the New Capital, Mostakbal City, the North Coast, and the Red Sea. In 2025, People & Places launched GEO, the branded residential phase at The Med in partnership with the LA7 fitness brand.