YNNA Holding was founded by the late Miloud Chaabi and has grown into one of Morocco’s leading diversified conglomerates, with operations spanning hospitality, industry, construction, retail, agri-food, and real estate. The group’s portfolio includes subsidiaries such as Super Cérame, Aswak Assalam, Chaabi Lil Iskane, GPC Papier et Carton,SNEP and SCIF. In June 2025, YNNA Holding signed an agreement with AMEA Power to develop a 100-megawatt wind farm in Laayoune, with operations expected to begin in 2027.