Ali joined ADNEC Group, a Modon company and a leading international venue, events, hospitality, tourism, services, and media organization, in 2018. Since then, she has led the transformation and centralization of communications activities across the group’s diverse portfolio of businesses and brands. In her current role, she oversees integrated communications strategies, media relations, campaigns, and content development, driving stakeholder engagement and enhancing brand visibility across local, regional, and international markets. Ali began her career in communications and media in 2003.