Khan assumed her current position at Bayut and dubizzle following their 2020 merger that created a $1 billion Dubai-based unicorn entity, having been part of Bayut’s founding team since 2014. She currently oversees a team of over 50. In January 2025, she led the launch of TruBroker campaigns by Bayut that recognizes and rewards top-performing real estate agents. The marketing campaign achieved more than 900 million impressions, reaching 90% of its target audience. In May 2025, she oversaw the marketing of TruEstimate, Bayut’s UAE property valuation tool. The marketing campaign garnered 500 million impressions, with over 600,000 valuation reports generated in 18 months of launch.